So let’s start by considering, what
do we mean by Social Media Marketing?
A Simple Definition of Social media
marketing according to Wikipedia is the use of social media platforms
and websites to promote a product
Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners
Most social media platforms have
built-in data analytics tools,
which enable companies to track the progress, success, and engagement of ad campaigns.
Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
On a strategic level, social media
marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
In addition, When using social media marketing, firms can allow customers and Internet users, to post user-generated content (e.g. online comments, product reviews, etc.).
This is also known as “earned
media,” rather than user
marketer-prepared advertising copy.
You can read more from Wikipedia
Therefore, you can see this involves
publishing great content on your
social media profiles, listening to
and engaging with your followers,
analyzing your results, and running social media Ads.
The major social media platforms
are Facebook, Instagram, Twitter,
LinkedIn, Pinterest, YouTube, and
Snapchat. The importance of Social
Media Channels such as these, grows all the time.
Digital marketing is one of those
terms that appears as a mystery to
many and then has a different
meaning for different people. But
the thing is to remember, It’s
really not complicated and can be
straight-forward to use after
learning your way around.
Consequently, It’s best to concentrate on 1 or 2 Channels. You will spread yourself to thin if you try and make them all work at once.
Get one Channel set up the first. Read everything you can. Watch YouTube Videos.
Consider buying a low to mid price
range course on how to maximize
Facebook Groups for example.
What are the benefits of Social Media Marketing Digitally?
So, how does it all work?
In modern marketing now-days different Marketing tactics, tools, tips and strategies are used. By taking small pieces, you can eat the whole Elephant, so to speak. Don’t bite off more than you can chew.
To this end, take small steps and
putting them into action. You can
start to take your business to a
higher level. One of the advantages
of Social Media is the speed and
ease with which you can communicate and receive a 2 way exchange.
What is Digital Marketing?
Remember, Digital marketing, is
just marketing using Digital
(online) tools and Marketing. As in
any sales or value proposition, you
can communicate value to your
customers easier, without paying
massive Copywriting fees.
In this Digital era, you can always
find the information you want//need somewhere online.
Digital marketing is there for
communicating value to your
customers using digital tools
that’s it. In this era, you can
even change your Sales proposition
or other requests after
establishing your Customer’s
Country or intentions, if they do
not want to buy today.
You can set forms in front of them
that would not have been possible
in the old days to gather their
address, track them and email them automatically later.
So, now that we’ve got that covered
the real question is what digital
tools are available and how do they
differ from traditional marketing
The first thing to do is understand
the difference between traditional
and digital marketing traditional
marketing relies on tools and
mediums like the newspaper radio TV, magazines billboards Direct Mail
and any form of print really.
Digital on the other hand is made
up of tools like Search Engine
Marketing social media content
marketing like blogging articles or
video creation, email marketing and online pay-per-click advertising
compared to when you’re talking
about traditional versus digital
You’re talking about the tools more
than the strategy behind them and
more accurately you’re talking
about which form of media you’re
going to use to communicate your
message on a traditional one or a
digital one so does traditional
marketing work absolutely, when
done well and strategically
designed and executed on
traditional marketing can still
provide good results.
This is a pretty big deal when
compared to digital marketing,
because more often than not,
traditional simply doesn’t have a
One of the main reasons for this
is because digital marketing on
average is more cost efficient and
effective and allows you to measure
monitor analyze and test at a much
better and much faster rate.
This is the key to maximizing your
marketing budget and results and
scaling up or down, taking
advantage of all available digital
options and then considering
alternative traditional opportunities.
Some Marketers are still achieving
considerable success by Direct Mail
and Advertising in Magazines etc.
An important strategy to consider
is what are the really big
companies like Coca Cola or
Can you copy their system?
However, as consumer media
consumption trends continue to
shift dramatically away from
traditional and towards more and
more digital content there will be
a time in the near future where we
no longer refer to it as digital
marketing and simply call it what
it is, Marketing.
So thank-you for reading this basic
introduction. I will be making
further posts in the future, such
as the 6 Types of Social Media to
fill in the gaps to help you.
If you have any questions comments or suggestions about articles you would like to see, you can email me at